How to develop your business with Twitter?

In this article I'd like to show you some tricks and tips with Twitter marketing. In simple words I tell you, how you can develop your business by micro-blogging. Let's start!

(Tw)Idea

The first step of every project you start. You must have some good idea. How could you choose type of tweets? Think about your goal. What do you wanto to achieve by twttr? Do you want to make more money, better marketing your products? Do you sell any products or services? Do you have knowladge about marketing?

Answer on those question, becouse it's very important. It decides, what strategy you will prepare. You can pront this page and in the lines below write, what do you think about it. OK?

I believe that you made this first exercise. Now I say, what you can make about twttr.

Book. Writing book in Twitter is unusual and it can cause buzz about you :). People will tweeting about your 140-characters chapters and short advices in updates. Remember: internauts search information. Give them valuable info and they will be grateful. Your profile can be free or commercial - when you set Twitter private, you can get money for this. In this moment think about marketing. Maybe you open new account to promote your e-book? I develope this topic in parts about monetization and marketing.

(Tw)e-zin or tweet newsletter. Your twttr can be subscription about some topic. You have any hobbys, passion. Write about it! If you would make good job, people will waiting for your notes, becouse you put there interesting content. Some people don't have time to read long mails and offers. It's genious solution for them. Your updates are short, true?

In this place I should say you very important thing. Probably Twitter isn't magic platform, you can replace to million dollars in twenty days. You need other distribution channels, which can be integrated with twttr. You need system and strategy. It may sounds seriously, but you do this after reading this article.

Little Blog. When you answer on fundamental question: what are you doing now? Write to some group of people with similar interests. Make people keen on your blog. Keen on the main topic. Give them valuable sentences. You can use mobile phone to tweet, in the next chapters you will know how.

Reports, articles, books. People love reading good texts. Become wonderful copywriter. Be ideal friend and expert. Allow consult with you some problems. When you will be able to reach out to them with an offer. Beatiful, isn't?

Your Twitter Profile

Now we change your settings. Go into your Twiter profile. Put there your real name and surname. Why? We are people (it's great discover!) and we prefer a real human than a company. You are yourself visitcard. People attach to people. Simple? It's a suggestion originating from psychology.

Of course, give your real, "smart" photo. Make it interesting! Upload big picture, system will reduce the image. It's very simple tip. Next: put your web address and write a bio. All your visitors will look at thise biography, so think something original. Write about your passion, goals, updates (notes).

Protect my updates. You can check this field if you want to restrict access to your Twttr. As I said you can make book, newsletter / e-zin or discuss platform by Twitter. If you know programming, you can connect this with other systems, as: autoresponder, your site logging and PayPal. In the future probably I show you, how can you make this advanced method.

Devices. Do you have mobil phone? Use this to write your Twitter! The one of main reasons of success in marketing is... visibility. Twitter's users have 600-1000 followers. If you want to someone see you, you should to write often. It may look difficulty, but in the Internet you can find some tools, which will help you work this. And when you have a minute, write a SMS to Twitter :).

Notices. You handle it with that, so I will not be discussed this. I have some idea, which can help you and your on-line business. Build simple application: if someone starts following you, app will send a short direct message to this person like: "Hi! Thank you for following. I prepared special bonus for new Twitter users. http://...".

Design. I think you can make your own template similar to your blog or website. Change links and text color. Remember:

Green and blue colors are very quiet. User can longer stay in your Twitter.

Use your own logo in design. In the Internet you find some websites, where you can prepare own background-image template. Often in the first sidebar you can see contact data, url, bio and big photo. If you know Gimp, Photoshop, prepare this yourself.

Ads in background: some people have thought a simple way of monetization Twitter. In the background image they put adverts. It's not the one metod of making money by Twitter. Other users have sponsored updates. Interesting, isn't it?

You should read this article: How to monetize Twitter?

Tweet Topics

Do you know, what do you want to write about? Choose some topics interesting for you. Put this in your profile biography.

If you'd like to make top ranked microblog, create popular notes. How? Go into http://search.twitter.com/ and look at trending topics. You should achieve simple skill: writing about everything you want.

Trans buy. Connect in your updates to external situations (i.e. "crisis"), news, to minds of your readers. What does it mean?

Everyone is in a trans. Somebody is keen on marketing, finance, other - in Harry Potter. Think, what people are you attract?

What's their interests? Connect with it. What are you doing? You know it's the most important question. Write about this!

If someone ask you, give him answer. Write about matters and solutions in your topics. Do you have any adventures? Experience? Now, in the lines below write your ideas of topics. Make brainstorming and put there everything you think!

Twitting

Now, you know topics to write. In this chapter I show zou some tips, how to tweet?

Share your knowladge. Don't keep your knowladge hidden. Show this for the world! Share your experience, share your success.

Write often and regularly. I have wroten about this. If you want to get into minds of your followers, write often. It's bigger probability, that someone see this. Users follows 600-1000 people and your message can disappear in the crowd.

Use hashtags. Each important keyword id preceded by a hash (mark "#"). In example: #business, #marketing, #microblogging. It's helpful in looking for an updates by Twitter Search.

Valuable content. If somebody starts to follow you, he looks at: your photo, bio and previous notes. If they are valuable and interesting, he will follow!

Follow up. You can place several times the same entry, but - remember! If you do this commonly and too often can be seen as a spammer. Be careful!

Follow up can increase your update's effectiveness.

Write to people. Albert Einstein said: "Make things as simple as possible, but not simpler!".

Write public messages to people. Preced username of recipient by "@". In example: "Hi, @MToczyski, how r u?". I think it's great way to draw attention to yourself.

Make retweets. Your profile is valuable, when others retwwwts yours updates. If you write i.e. great sentence: "Great sentence!", wait for messages from people: "RT @MToczyski Great sentence!".

Retweet interesting notes. Be visible. It's your goal. You see, as it involves with valuable content?

Direct message. To send someone private msg, update: "d username Your message".

Listen people. Look for new trends. Create trends and buzz. Don't make typical ads. Other users should talk about you, it's secret of promotion!

Tweet often, not too often - max 22 tweets per day!

Followers

Be interesting and attract high quality followers. Number of your followers are important, but quality is more important. @timoreilly had 30,000 following people and 2,000 of them clicked in links. (250,000 --> 4,000 clicks!).

Be conversational. Make ralationships with other peaople - by direct messages, sending public messages, retweets. Ask about business, projects, link to someone's website and tell him about it:
"@Somebody Your new projects is great! [link] What about [something]?"

It can not be like spamming or automated. It's important to make relation person-person, not bot-person.

Who's talking about your keywords? Use Twitter search and follow the best people.

Retweeting. You can quote somebody, if you think theupdate is interesting. What to retweet? News, how-tos, warnings. Be unique! Don't retweet to ofen. RT examples:

• "RT @someone: Her quote."
• "Jay: It's great method of modern marketing! (via @somebody @sameone)" [in via retweet you can add your comments]

How to add own comments to retweet?

• "I think it's interesting: RT @someone Her quote."
• "RT @someone Her quote. [I think it's interesting]"

(Your comment has been bolded)

Reply to your @messages. Not reply to spam messages. Get the picture?

Follow people interested in your topics. You have great chance that person will follow you back. I have written about quality. It's connected.

Ask people to follow you (DM)! Follow people, who are following you! Follow people, who are talking about you!

Follow media & news. Connect to press, television, portal editors, journalists. Show them your profile! Build public relations and be visibility. Create expert image.

Tweetup. Meeting with Twitter's colegues. Organize networkings, chats, real community, webinars.

Follow Friday. You can do action Followday. Once a day you tweet, who has you followed. Example: "#Followfriday: @someone @something @somebody". This way you can recommend interesting people to follow, it's valuable content.

Twitter Marketing & Promotion

Display link to your TwitProfile on your website. It help's you find new followers, who will readeing your updates. Make relation with them!

Promote Twttr in e-mails. Invite new people via mail.

Track external links. Below you find some tools, which can help you. Check CTR of your updates: CTR = number of clicks / number of followers * 100%.

How many profiles you follow that follow you back?
Followers Efectivity = number of followers / number of your following * 100%

Your goal is to make FE the biggest procent as you can! 50, 80, 100, 300%!

P.S. Twitter is only part of your communication chanel, part of your business. Remember about this. Write a normal blog, build a website, create a mailing list. Interest landing or squeeze page. Use autoresponder.

Twitter Applications

First. Make some great twit application. You can use API, which connect your website with Twitter. Why I think it's interesting method of promotion?

TwitUsers like talking about Twitter, new apps. Have great and unique idea!

Second. Use some of this apps to make twitting simple and efective.

• TwitPay. Give money by Twitter.
• TipJoy. Social payments.
• TweetBrain. Crowdsourcing service.
• TweetDeck. See great people on Twitter.
• TweetGoo. Share your pictures on Twitter.
• yFrog. Share images on Twitter.
• TwitPic. Share photos on Twitter.
• TwitPoll. Tweet your opinion.
• TwtPoll. Make polls on Twitter.
• StockTwits. Real investors, real ideas, real time.
• Twitter Grader. Twitter Stats.
• TweetStats. Graphin' your stats.
• Twitterrific. Making Twitter Extra Terrific.
• Twitteroo lets you send tweets from your PC!
• TwitterFeed. Tweet your blog to Twitter.
• Twhirl. Social media ring.
• Tweet Scan. Microblog search.
• TwitterVision. Twitter map.
• TwitThis. Twitter Promoter.
• Who should I follow?
• TwitScoop. Stay on top of Twitter!
• TweetVolume. Compare twitter profiles!
• Tweetizen. Discover tweets that matter to you.
• TweetChat. Group chat on twttr.
• TweetGrid. Chat.
• DoesFollow. Who follow who.
• TwitterSheep. Your tags cloud.
• Featuredusers. Get More Followers...
• Yoono. Browser app integrated with messenger.
• Tweepdiff. Compare Twitter friends and followers.
• Twitomate. Automated tweets.
• CoTweet. Business on Twitter.
• Friend OR Follow. Who are you following that's not following you back?
• Twitter Search. Official tool.

[Twitter Apps Base] [Twitter Blog]

The Twitter Book